Finding Tenants and Selling Property? You Need the Internet and the Big Portals
The internet has become ever more important as a resource for landlords looking for tenants, especially given the fact that the big property portals exclude landlords advertising directly (i.e. not through an agent)
So, if you go down the high street to find a letting agent to market your property, one of the first things you must ask today is which portal are they linked to.
Indeed, it is reported in today’s news that 90% of house sales are advertised on the RightMove site (they also appear on others too, but it looks like RightMove is now the biggest) and it is thought that around 70 per cent of tenants now restrict their search entirely to the internet.
Christian Harper of Oliver Finn, an estate agency in Chiswick says “Many agents talk about marketing strategies (for letting property) but for many it just comes down to putting a property up on the big portals.”
The Biggest Portals and How You Can Find a Tenant Using One for Not Much Money!
The biggest portals are FindaProperty, Prime Location and Right Move.
In fact if you find a local letting agent that is not linked into at least one of these, you should seriously question why.
Others that have a significant presence are PropertyFinder and Fish4Homes.
PrimeLocation and RightMove have now become hugely successful businesses as their stock market ratings amply testify and any agent not on them is bound to struggle. But they are not cheap - typically they charge around £300 per month per branch per agent.
The bad news is that landlords cannot access most portals because they only accept ads from professional agents.
Some portals say this is to do with the restrictions imposed by the Property Misdescriptions Act which places an onus on the agent to have actually seen the property they are advertising to sell.
Getting Your Ad Up There
However, this is all a bit misleading because the act doesn’t apply to property lettings at all (only property sales.)
The real truth is it’s because most portals have been built up by estate and letting agents (and in some cases owned by them) and they do not want to damage their own pitch.
The really good news is that there are lots of "on line letting agents" where landlords advertising direct can place their properties.
And these all have links through to the big portals.
Using them is simple.
Take a few photos of the property you want to let and write a description and then load it up to one of these on line letting agents and they will upload it straight onto all the big portals for a fee of typically less than £60 - and it can stay on there as long as you like.
Indeed we have links and special offers for two of them at our Landlords Resources Page.
Click Here: Services and Products for Landlords
ABOUT LETTINGFOCUS.COM and DAVID LAWRENSON
We are LettingFocus.com - the landlords’ expert and I’m David Lawrenson, the author of “Successful Property Letting” - the UK’s top selling property and buy to let book for the last 3 years.
I have been a landlord and property investor myself for over 25 years.
At LettingFocus we offer independent unbiased
advice for landlords and property investors on a one to one mentoring and coaching basis as well as occasional group seminars.
Unlike many in the still largely unregulated buy to let and property “advice” business I am not linked to a property company, developer, estate agency or bridging loan provider.
As such I am able to give unbiased independent advice on where to buy (which areas), what type of property to buy, when to buy and how to buy property at a low price. I can also explain how to reduce the risk of getting a bad tenant.
We help you make money in property by showing you the ways that work and which are of minimal risk to you. We can guide you every step of the way.
CHECK OUT THESE PAGES AT OUR SITE LETTINGFOCUS.COM:
THE HOME PAGE OF THIS BLOG click here: Blog
THE HOME PAGE OF OUR MAIN SITE click here: LettingFocus Home Page
NEXT SEMINAR AND NETWORKING EVENT for Landlords and Property Investors:
Next Property Investing Seminar and Networking Event
We have GREAT OFFERS on a range of products for landlords too, click here: Services and Products for Landlords
For general info on our SEMINARS AND CONSULTING click here: Property Seminars, Networking Evenings and Consulting
ONE TO ONE CONSULTING click here: Property Consulting
CLIENT TESTIMONIALS from past customers click here: Testimonials
BUY THE BOOK click here: Buy the Book at Amazon
To JOIN our Free QUARTERLY NEWSLETTER simply send an email to david@LettingFocus.com - Please note we WILL NOT send spam or sell our mailing list to advertisers!
IF YOU HAVE A LANDLORDS SITE WHY NOT LINK TO THIS BLOG OR OUR WEBSITE?
Selling services to landlords and property investors and have a national coverage? You could be a partner, please get in touch!
TO VIEW RELATED POSTS select a “Category” at the bottom of this page.
WANT TO ADD A COMMENT OR VIEW OLD COMMENTS?
To add a comment to this post, simply click on “link to this post” to add your comment and to view comments of other people.
Have you seen this related article? Checking References for a Tenant
Copyright: David Lawrenson 2007. This blog is updated at least once a week
To read archived blogs select a date from the list at the right. To read recent ones, just page down.
So, if you go down the high street to find a letting agent to market your property, one of the first things you must ask today is which portal are they linked to.
Indeed, it is reported in today’s news that 90% of house sales are advertised on the RightMove site (they also appear on others too, but it looks like RightMove is now the biggest) and it is thought that around 70 per cent of tenants now restrict their search entirely to the internet.
Christian Harper of Oliver Finn, an estate agency in Chiswick says “Many agents talk about marketing strategies (for letting property) but for many it just comes down to putting a property up on the big portals.”
The Biggest Portals and How You Can Find a Tenant Using One for Not Much Money!
The biggest portals are FindaProperty, Prime Location and Right Move.
In fact if you find a local letting agent that is not linked into at least one of these, you should seriously question why.
Others that have a significant presence are PropertyFinder and Fish4Homes.
PrimeLocation and RightMove have now become hugely successful businesses as their stock market ratings amply testify and any agent not on them is bound to struggle. But they are not cheap - typically they charge around £300 per month per branch per agent.
The bad news is that landlords cannot access most portals because they only accept ads from professional agents.
Some portals say this is to do with the restrictions imposed by the Property Misdescriptions Act which places an onus on the agent to have actually seen the property they are advertising to sell.
Getting Your Ad Up There
However, this is all a bit misleading because the act doesn’t apply to property lettings at all (only property sales.)
The real truth is it’s because most portals have been built up by estate and letting agents (and in some cases owned by them) and they do not want to damage their own pitch.
The really good news is that there are lots of "on line letting agents" where landlords advertising direct can place their properties.
And these all have links through to the big portals.
Using them is simple.
Take a few photos of the property you want to let and write a description and then load it up to one of these on line letting agents and they will upload it straight onto all the big portals for a fee of typically less than £60 - and it can stay on there as long as you like.
Indeed we have links and special offers for two of them at our Landlords Resources Page.
Click Here: Services and Products for Landlords
ABOUT LETTINGFOCUS.COM and DAVID LAWRENSON
We are LettingFocus.com - the landlords’ expert and I’m David Lawrenson, the author of “Successful Property Letting” - the UK’s top selling property and buy to let book for the last 3 years.
I have been a landlord and property investor myself for over 25 years.
At LettingFocus we offer independent unbiased
advice for landlords and property investors on a one to one mentoring and coaching basis as well as occasional group seminars.
Unlike many in the still largely unregulated buy to let and property “advice” business I am not linked to a property company, developer, estate agency or bridging loan provider.
As such I am able to give unbiased independent advice on where to buy (which areas), what type of property to buy, when to buy and how to buy property at a low price. I can also explain how to reduce the risk of getting a bad tenant.
We help you make money in property by showing you the ways that work and which are of minimal risk to you. We can guide you every step of the way.
CHECK OUT THESE PAGES AT OUR SITE LETTINGFOCUS.COM:
THE HOME PAGE OF THIS BLOG click here: Blog
THE HOME PAGE OF OUR MAIN SITE click here: LettingFocus Home Page
NEXT SEMINAR AND NETWORKING EVENT for Landlords and Property Investors:
Next Property Investing Seminar and Networking Event
We have GREAT OFFERS on a range of products for landlords too, click here: Services and Products for Landlords
For general info on our SEMINARS AND CONSULTING click here: Property Seminars, Networking Evenings and Consulting
ONE TO ONE CONSULTING click here: Property Consulting
CLIENT TESTIMONIALS from past customers click here: Testimonials
BUY THE BOOK click here: Buy the Book at Amazon
To JOIN our Free QUARTERLY NEWSLETTER simply send an email to david@LettingFocus.com - Please note we WILL NOT send spam or sell our mailing list to advertisers!
IF YOU HAVE A LANDLORDS SITE WHY NOT LINK TO THIS BLOG OR OUR WEBSITE?
Selling services to landlords and property investors and have a national coverage? You could be a partner, please get in touch!
TO VIEW RELATED POSTS select a “Category” at the bottom of this page.
WANT TO ADD A COMMENT OR VIEW OLD COMMENTS?
To add a comment to this post, simply click on “link to this post” to add your comment and to view comments of other people.
Have you seen this related article? Checking References for a Tenant
Copyright: David Lawrenson 2007. This blog is updated at least once a week
To read archived blogs select a date from the list at the right. To read recent ones, just page down.
Labels: fees for finding tenants, finding tenants, letting agency fees, letting agency tips, property portals, tenant find
This entry was posted by lettingfocus, on
Friday, August 31, 2007.
