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LettingFocus

Unbiased buy to let, property investment and letting coaching, mentoring, advice and seminars for landlords from top selling property author and media commentator.

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If you see the words “Financial Freedom” or “Passive Income” you should leave now says Lawrenson of Letting Focus

One of the nicest back handed compliments I get is the fact that when one searches for LettingFocus or David Lawrenson on Google, one gets a load of sponsored ad results appearing at the top of the search results and down the side.
These sponsored links are usually slightly shaded in on the windows internet browser.
For those who are uninitiated in the black arts of search engines, what’s happened here is that other companies have bought google adwords for “David Lawrenson” and “LettingFocus.com” so that every time someone searches for those words on Google, that companies sponsored (advert) entry comes up too.
It will cost them X number of pence every time someone clicks on one of their entries.
There is nothing illegal about them doing this. Well, not unless one has trademarked one’s name, possibly.
These firms do it because they have no worthwhile content of their own on their sites, so have to piggy back off the likes of real property experts.
Actually, it is all a bit of a waste of money for them as about 70% of people never click on sponored search results, preferring instead to click on results that have been earned on merit in the organic (non-paid for, non-sponsored) search engine results – where I come pretty near the top anyway for these search terms.
Actually I was quite pleased that even more of these duff property firms are trying to “bum” off the back of my name than they are for TV property personalities like Gary Mclausland or Sarah Beeney. A real back handed compliment.
But I’m not alone. The names of other respected property people like Tessa Shepperson and Richard Bowser are similarly targeted by these guys who have bought google adwords for their names too.

FINANCIAL FREEDOM WHILST SITTING ON THE LOO
Now, one of the enduring features of some of these companies is that they always have a teaser free course – available for a limited period only, natch.
And they are always giving out gifts allegedly worth £X thousand pounds – only available for the next few days and if you sign up now, of course.
They often have a chap or lady with a smooth sales patter and good looks appearing on a video.
But most of all they promise you financial freedom with a passive property income within a few months just by going on their course.
So, no more daily grind to work to a boring job, getting stuck in traffic or under someones sweaty arm on the tube… become a property millionaire in a year, blah blah.
Just sit back, do nothing at all and watch the rent roll in.
Oh, and if anyone tells you it’s not that easy (i.e. real people like me, I guess) and that you are wasting time and your £6,000 signing up for their course, you should ignore them as people like me are negative and NOT TO BE LISTENED to.
I think the Moonies and the like used similar tactics.
Not all the companies that have paid for google adwords using my name do this, but a lot do.
So, for the record, I have no links with any of the companies who have paid for sponsored search results under my name or using the term “LettingFocus”
And if you have lost money as a result of going with a property company like one of the ones I have described here and you would like it featured in the press, please let me know and we will pass it on to interested journalists in the press or on TV.
ABOUT LETTINGFOCUS.COM and DAVID LAWRENSON
I’m David Lawrenson of LettingFocus.com - the property letting experts. Read Landlords Articles.
I’m the author of “Successful Property Letting” which for the last 3 years has been the UK’s top selling property book - buy Landlords Book.
The new edition is for accidental and experienced landlords and is fully up to date with all the recent changes to tenancy deposit schemes, HMOs, licensing, capital gains taxes and it has new sections on sale and rent back.
I’m an expert property writer and property speaker - and I run the well known landlords blog that you are reading now.
I contribute to newspapers and a host of property websites, write a number of columns in the press and I provide general property letting advice and consulting to anyone looking to buy property for themselves or to let out. I can help private individuals with any aspect of buying property or buy to let.
What’s unique about lettingfocus.com is that we are independent property investment advisors because unlike most people in the buy to let and property “advice” business we are not linked to a property company, developer, agent or bridging loan financier and do not receive commissions from these sources.
We simply give one to one unbiased advice and are often asked to evaluate other property investments.
Find out about some great deals we have arranged at our Landlords Links page.
Copyright: David Lawrenson 2009. This blog is updated roughly once a week.
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  1. Anonymous Michael O'Flynn | 4:04 PM |  

    Very interetsing piece. I've attended some investment shows and have to agree - there are a lot of questionable psychological ploys being used to draw in would-be 'millionaires' - financial freedom, control of one's life and future etc - a lot of it driven by fairly transparent "power of positive thinking" guff. It's all quite manipulative and has a slightly cultish feel to it. Great to see it highlighted for what it is ... sales patter.

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